Jason zumBrunnen is Co-Founder and Head Brewer Emeritus of Ratio Beerworks, a Denver craft brewery with roots in the punk rock scene and a DIY spirit. I’ve visited Ratio more times than I can count whether I’m taking people from out of town there, seeing a concert, or just plain old enjoying a pint because I happen to be in the neighborhood. I also used to host my nonprofit Mile High 100 events there. I love so much about Ratio, it’s a thrill to get to highlight them here.
I ask Jason about his punk rock roots, how to apply that to his brewery without being overbearing about it, how to differentiate yourself now that (perhaps) craft beer’s moment has peaked, where the brewery goes from here, and that terrible era of craft where every beer name was a bad pun or some vaguely offensive nonsense. I hit it off immediately with Jason, and this chat is easygoing while covering a lot of interesting ground about entrepreneurship, managing smart growth, and having to prove yourself over and over again (and why that isn’t a bad thing).
Be sure to check out all things Ratio Beerworks at their website. And join me for the Punk Rock Saves Lives Festival July 5-7.
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