Gin Walker is the Copy Genie, and since words are her business, I’ll cede the floor to her and let her tell you about her work in her own words:

I help superstars like you fire up your true audience and make the impact (and money) you crave.

Using my actor-brain, I write conversion copy that positions your brand as the guiding spotlight in your customer’s success story – speaking to their soul and easing them irresistibly into inspired action …

So they transform their world – and you make bank.

I hear your wish. And it is my command.

I had met Gin almost a year ago when I moderated a panel on which she appeared for the Seattle Fish Company. I found her to be a delight, and was thrilled when she reached out to me again recently pitching herself as a guest on my show. I love when people do this, and especially when they’re as charming and conversational as Gin.

On the show, we talk about her career journey that saw her more or less start as a copy editor for biology textbooks, journey to Boulder to work for a training company that in 17 years had never given a training, and finally find her calling as a copywriter. And yes, we make sure to talk about how copywriting actually works, her approach, and why selling isn’t inherently evil.

It’s a delightful chat as Gin is an absolute ray of sunshine and a total charmer. She’s a talented professional, and our chat is easy-going, fun, and informative. Also, it was her birthday the day we recorded it, which is a fun bonus.

Here are some links we mention in the episode that should be useful. Gin’s website can be found here. You can find her Instagram here. Facebook is here. LinkedIn is right here.

And, as mentioned in the episode, you can find more about The Copywriter Club (and their awesome podcast) right here. James Wedmore’s slightly “woo” and very awesome podcast for entrepreneurs is right here. And the Simon Sinek TED talk on “People don’t buy WHAT you do, they buy WHY you do it …” can be found here.

This episode is available for download on iTunes, streaming on Stitcher, or at the Jon of All Trades homepage.

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